A co-worker told me about a wonderful project he was working on: creating his own clothing brand. But one of the problems he experienced was the difficulty of selling his items. After suggesting a website was the best option, I began planning the design.
The goal was to create an intuitive, aesthetically pleasing website that represented the youthful and fun identity of Novak. After analyzing and learning from other clothing brand websites such as Bershka, Paloma Wooll or Zara, I created a Persona to keep in mind during the design process:
I decided to design the desktop version first since statistically the phone is used more for browsing and the computer for shopping.
In the following shot, the landing page is shown. Since the brand's target group is young people between 16 and 30 years old, the design seeks to attract their attention and achieve user engagement by using emojis, bright colors and the extravagant letters of the logotype.
At first, my intention was to create the icons myself, but in the process I realized that they looked more and more like the famous emojis, therefore I decided to simply use the original ones.
Regarding the logo, it was somewhat challenging. As can be seen in some of the photos, Novak already has a logo: the head of a pugg. But the client did't want this logo to appear on the website as he considered it redundant and boring, consequently, I decided to create a logotype instead of a logomark so they could be used together if desired.
The following shots show the mobile version.
Since the convination of pictures of the descktop version landing page didn't look good on the mobile version, I decided to use a repetition of the logotype instead.
The burguer menu was somehow the most problematic part. The mobile version doesn't show the women and men buttons on the top because it would look too baroque, therefore, they had to be added to the burguer menu. Finding a solution that was practical and looked good was a bit difficult. The final decition is shown in the following shot:
In the following shots some of the sketches for the logotype are shown, as well as some other ideas that were considered.
And finally the one that was selected:
